Pinterest released its annual trend prediction report; predictions about wellness have indeed been made. According to them, 2021 is a rebirth as opposed to a reset – the year for an “internal renaissance.” Specifically? We’re looking at modern mystics (crystals, the moon, meditation), skinimalism (did you know you can eat your way to better skin?), bathing rituals, mindful parenting and our personal favourite – sleepcare.
1. Modern Mystics
For those who are big on their star signs and are ready to take it that step further, you’re in luck. 2021 is the year that alternative spiritual methods will enter the mainstream, according to Pinterest.
The year-on-year search for protection crystals has risen 100%; manifestation techniques have increased by 105%. And visualising your highest self? That’s risen by 55% more.
It’s time to get in touch with your spiritual side.
2. Ritual Baths
If you prefer baths over showers, then 2021 is the year for you. Go beyond your regular bubble bath – with a glass of wine, of course – and turn the space into an at-home spa.
People will start incorporating deep-soaking tubs into their routines, as evidenced by the 145% rise in searches. Apparently, this is the year baths may make their way back into the bedroom – there’s been a 50% increase in people looking for ‘bath in bedroom free-standing’.
It seems like it’s not only bodies that will be cleansed by these baths. Spiritual cleansing baths were the top search of this category, with a whopping 180% uptick.
Think essential oils, Epsom salts, gua sha tools… or a full-moon bath ritual.
3. Skinimalism
In case the name didn’t suggest it, a wellness trend coming in 2021 is skincare being stripped right back. 12-step routines are out, and natural skin is back in.
The search for ‘how to get naturally glowing skin’ has multiplied four times over, and people are trying their hand at cutting out the middle man and making skincare at home.
And for those of us with an extensive make-up routine? Dewy, natural make-up is back in, with an 180% rise in people searching for ‘natural everyday make-up’.
4. Mindful Parenting
For those of you who have been parenting throughout a pandemic – you’re amazing, and we commend you.
Beyond the alphabet and addition, it appears parents are wanting to pass on lessons about mindfulness. In fact, three times as many people are searching for ‘mindfulness activities for children’.
In terms of storytime, the search for stories with moral lessons has increased four times over.
5. Sleepcare
We’ve made it to our favourite trend: sleep. No longer is it about getting the full eight hours, there’s now a luxurious routine to accompany it.
People are looking into sleep yoga (90% YOY increase), and pre-sleep workouts (3x increase). What you wear to bed matters as well, with a 60% rise in searches for silk sleepwear – true luxury.
Scent is another sense that matters for sleep, with people looking at infusing their diffusers with sleep blends. Affirmations also pop up here as well, with a significant increase of 100% more searches for it.