Gwyneth Paltrow hosted an intimate dinner party on Wednesday night in LA.
Guests, which included Demi Moore, Kate Hudson and Erin Foster, were given a strict dress code: no one was allowed to wear makeup.
According to Vogue, the dinner was actually a Goop event that featured an in-conversation session with artist Alexandra Grant. The conversation centred around ageing and beauty, which explains the emphasis on ditching makeup for the night.
While attendees couldn’t pop on any makeup products, they could try the latest Goop Glow product.
Paltrow isn’t the first celeb to embrace going bare faced to events. Alicia Keys started ditching makeup for events in 2016 and attended the MTV Video Music Awards that year sans product.
“It doesn’t have anything to do with makeup or no makeup,” Keys said during a Grammy’s press conference in 2016. “It has to do with who you are, what makes you feel good, how do you want to express that and even just asking the questions — what do I feel? How do I feel good? However that is, you should do it.”
The trend towards going makeup free has been increasing over the past few years. In 2014, The New York Times reported that #nomakeup selfies were gaining popularity with celebrities, as reported by The Cut.
At the time of publication, there are currently 18.4 million photos sitting under the no makeup hashtag on Instagram, while #nomakeupselfie has 497,000 posts.
Normalising makeup free skin
By hosting an event such as this, Paltrow has taken one more step towards helping normalise bare skin.
Another great example of loving the skin you’re in is by Brooklyn-based makeup artist Katie Jane Hughes.
While most of Hughes’ Instagram photos show her wearing makeup, she is extremely passionate about normalising the look of skin texture — pores and all.
Hughes uses makeup to experiment with different looks and to change the way she feels at any one time, but she always shies away from editing out her skin’s natural texture.
She recently posted a picture that highlighted how her skin looked and another which showed how it looked once edited. The difference is staggering.
Hughes is encouraging makeup wearing individuals to use their products as a means of expression, rather than to cover any so-called imperfections.
The conversation around makeup and bare skin is one that is ever evolving and also extremely personal.
Whatever your reasons for wearing or not wearing makeup, you do you!
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