Aaand now we’ve heard everything.
Just when we thought Gwyneth Paltrow had reached peak Goop with jade eggs for your hoo-ha, the actor-turned-businesswoman comes out with this: A scented candle titled ‘This Smells Like My Vagina‘.
Described as a “funny, gorgeous, sexy, and beautifully unexpected scent”, the candle is crafted with notes of geranium, citrusy bergamot, and cedar absolutes.
Highlighted by Damask rose and ambrette seed, the candle is designed to “put us in mind of fantasy, seduction, and a sophisticated warmth”.
At this point you may be wondering how on earth the unconventional name came about. According to the Goop site: “This candle started as a joke between perfumer Douglas Little and GP (Gwenyth Paltrow) — the two were working on a fragrance, and she blurted out, ‘Uhhh… this smells like a vagina’.”
Perhaps most shocking about the product is the fact that Paltrow thinks US $75 (AU $108) is a reasonable price for a small-sized candle.
And this was not lost on the internet, who were collectively miffed about the steep figure.
“I cannot believe that some of you out there spent $75 on a f*cking candle that smells like Gwyneth Paltrow’s vagina,” wrote one Twitter user.
The soft warm glow of a vagina candle makes the perfect centerpiece for any dining room table.
— Kerry on Wayward Son (@EmissaryKerry) January 12, 2020
The ‘This Smells Like My Vagina’ scented candle is already sold out on both Goop and Heretic (the perfumer who created the candle). There is currently a lengthy waitlist for restock of the candle.
Paltrow founded lifestyle brand Goop in 2008. Though a hugely successful platform, the actor’s controversial recommendations have made headlines on several occasions.
At one stage, Goop encouraged readers to spend US $3,490 on a 24-karat gold dildo.
The advice to “steam” one’s vagina on a mini-throne was also thoroughly discouraged by women’s health professionals, and in 2018, Goop’s “jade eggs” were caught up in a lawsuit for their scientific inability to improve a lacking libido and balance hormones — two things they promised to do.
Goop was ordered to pay US $145,000 in civil penalties.
Still, we’d be keen to buy a candle.
And probably the dildo.
Vaginal steaming we’re less about.