The month-long campaign has a focus on education, research, knowledge and consideration, which DECIEM hopes will result in more mindful purchases from its loyal legions of fans.
The beginning of November also means Black Friday isn’t far away, with retailers across the world gearing up to slash prices on goods across all categories including tech, beauty, fashion and homewares.
While the Black Friday tradition originated in the United States as a day of sales after Thanksgiving, it has since caught on around the world with Australian retailers also jumping on board and marking down goods just in time for the escalation of Christmas shopping.
To kick off KNOWvember, DECIEM is waving bye-bye to Black Friday in favour of a month-long sale that aims to encourage thoughtfulness and consideration with purchases, as the team at DECIEM believes skincare purchases should be made with education, never impulse.
Instead of holding a one-off flash sale on Black Friday, DECIEM is kicking off KNOWvember with a month-long sale. You can now score 23% off everything from DECIEM, including all of your favourites from The Ordinary, but please shop slowly.
The sale spans across the whole of November, which allows you time to research and plan what products you need or want rather than impulsively snapping up skincare products you don’t need. And, on November 27th (the day formerly known as Black Friday), DECIEM will be pressing pause. All DECIEM stores, as well as the website, will be closed on that day “for a moment of nothingness”.
As apart of KNOWvember, DECIEM will also be sharing daily content across the whole month so you can learn which products work for you and which products don’t as well as a beginners guide to The Ordinary and a sneak peek at the products used by the DECIEM team.