The Iconic Just Launched an Online Outlet With Discounts Starting at 50% Off


The Iconic has today launched The Iconic Outlet, a new online destination for shopping the platform’s clothing, shoes and accessories with eye-popping discounts. Seriously, we weren’t ready for these discounts.

The Iconic Outlet delivers the company’s same shopping experience, with free returns unless specifically outlined, and a user-friendly navigation for finding items that match your style and taste.

The only difference between the outlet and the primary shopping experience is that delivery is standard, arriving within two business days, and requires a fee of $7.95. That, and the fact the prices are wildly discounted, allowing shoppers the chance to update their wardrobes at affordable prices.

Savings on womens, mens and kids products start at 50% off or more on end-of-season looks from The Iconic’s primary catalogue. Brands on the site include Topshop, Atmos & Here, Dazie, Cotton On, Calli, Tussah, M.N.G and more.

“We’re incredibly excited to introduce a completely new way for Australian and New Zealand customers to shop their favourite brands for less,” says Erica Berchtold, CEO at The Iconic.

“While plans to create The Iconic Outlet had been on the cards for some time, it’s a launch we knew we had to fast-track to meet the changing needs of both our consumers and partner brands during these uncertain economic times.”

Berchtold continues: “By leveraging our world-class tech, logistics, customer experience and assortment capabilities, our customers will now have the option of two distinct shopping destinations.

“The Iconic for a curation of the latest fashion, sport and lifestyle new arrivals, and The Iconic Outlet, to shop some of the best deals across the country. With both destinations offering convenient delivery and a seamless customer experience, it’s outlet shopping unlike we’ve ever known here in Australia and New Zealand.”

The Iconic Outlet is live today with a range of clothing to shop now, though new products will filter in regularly from here on. Sustainable shoppers will also be thrilled to know they can shop the ‘Considered’ edit using the shopper filters, to find more eco-conscious brands and products.

The launch offers are sure to have shoppers excited, with women’s dresses at $20, women’s tops at $10, women’s shoes at $15, men’s shirts at $25, men’s shoes at $50% off, and kidswear at 50% off.

Even better, select styles give the option to save a further 25% off when you buy three items, starting today until August 31. You can shop that offer here and browse the full site now. Get ready to lose three hours.

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