The Iconic’s already impressive offering of clothes, shoes, accessories and wellness goodies has welcomed a new addition: beauty. The online retailer has created a new beauty destination with a line-up of over 80 local and international brands.
You’ll now be able to pick up your favourite skincare and makeup on The Iconic Beauty alongside your supplements, personal care and sexual wellness products from The Iconic’s Wellness offering, which launched in September this year.
Cult favourites like Aesop, L’Occitan, Foreo, Napoleon Perdis, Dyson, Grown Alchemist, Hunter Lab, Sensori and Salt by Hendrix are now available to shop, with brands like Clarins, Elizabeth Ardern, The Ordinary and ghd to be added in the coming months.
For those looking for sustainable beauty buys, The Iconic’s Considered filter, which first launched in 2019, will make it easier for you to shop based on these values and highlight which products might work for you.
The retailer is also committed to offering a diverse range of shades on The Iconic Beauty as well as gender-neutral beauty brands, which includes CTZN Cosmetics — a brand that is genderless and caters to all skin tones.
“As a retailer dedicated to redefining the way Australian and New Zealanders shop, 2020 has seen us introduce an incredible amount of newness,” said Erica Berchtold, CEO at The Iconic.
“Having pioneered fast and on-time delivery, free returns and the best curation of fashion, sport and kids brands, beauty is a natural progression for The Iconic. It’s a category our customers have been asking for and an initiative we have been working hard on delivering for some time, before accelerating its launch in response to COVID-19.”
“Complete with the same seamless and inspiring shopping experience our customers know and love, The Iconic Beauty will allow our shoppers to access their favourite local and international beauty brands, alongside our world-class assortment of fashion, sports, kids, and wellness. It’s so rewarding to finally see The Iconic Beauty come to fruition, and we can’t wait to welcome even more of our customer’s favourite beauty brands in the coming weeks and months.”
The Iconic Beauty is available to shop today.