To coincide with International Women’s Day 2021, Spotify has launched EQUAL — the music streamer’s global commitment dedicated to fostering equity for women in audio, and celebrating their contributions.
The theme for this years IWD is #ChoosetoChallenge as communities around the world strive for progress in the arena of women’s rights, with Spotify’s EQUAL challenging listeners to embrace, celebrate and empower the women who make the music app great.
EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support.
The EQUAL campaign features several different facets including the EQUAL Hub — a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
Additionally, over 200 top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness and ensure that even more fans have the opportunity to listen.
Spotify’s non profit partners including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will also be on board, creating unique Spotify playlists highlighting artists who are leading and shaping the future of music.
In order to amplify stories from women, WOMN — a new music and talk show that will be released throughout the day on March 8, featuring a diverse group of women creators, influencers and cultural figures. These women will discuss female-centred content and share their personal reflections on music that inspired them.
Spotify’s mission to celebrate and promote women creators will extend far past International Women’s Day. In April, the streaming service will launch the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK.
Taking a moment to celebrate the top-streamed women artists on the platform, Spotify revealed in a press release that in Australia and New Zealand, Taylor Swift takes the top spot, followed by Ariana Grande and Dua Lipa. Additional top streamed women artists include Billie Eilish and Rihanna. Sia was the number one streamed Australian artist, and Benee was the number one NZ artist.