Everything You Need to Know About Celebrity Apprentice CEO Lord Alan Sugar

Celebrity Apprentice

Lord Alan Sugar is the business magnate tasked with putting 14 celebrities through their paces on the brand new season of The Celebrity Apprentice and if you’re wondering if he’s going to be any good, we can tell you he is perfectly cast in this role.

Replacing Mark Bouris at the helm, Lord Sugar is a business magnate, media personality, author, politician and political advisor.

No stranger to the franchise, the 74-year-old has also been the central figure of the UK Apprentice since it started in 2005 and according to Celebrity Net Worth, Sugar is worth an estimated $1.7 billion, ranking him the 95th-richest person in the UK. Well, well.

His resume is just as impressive as his TV credentials. Sugar came from humble beginnings and lived with his family in a council flat.

At the age of 21, he started Amstrad (Alan Michael Sugar Trading), which was a general importer/exporter and wholesaler. Later, he also founded Amsair Executive Aviation (Alan Michael Sugar Air), Amsprop (Alan Michael Sugar Property) and Amscreen (Alan Michael Sugar Screening).

Not only a businessman, Sugar was also the chairman and part-owner of the English football club, Tottenham Hotspur from 1991-2001.

From 1997 to 2015, he was a member of the Labour Party and in June 2009, he received the title of “Lord” and was offered a job as the government’s “Enterprise Champion”.

Prior to this, Lord Sugar was Knighted in the 2000 New Year Honours “for services to the Home Computer and Electronics Industry” and also holds honorary Doctorates of Science and is a philanthropist for various charities. We told you he was impressive!

Of course, it has not been all work and no personal life, as Lord Sugar married his wife Ann (née Simons), a former hairdresser in 1968. They have two sons (Simon and Daniel) and a daughter (Louise).

Celebrity Apprentice Australia will air on Channel Nine and 9Now.

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