Beauty brand Glossier has announced the launch of a brand new hand cream product, aptly named Hand Cream.
But, the most wonderful part of this launch is that the company will be donating the first 10,000 units of Hand Cream to healthcare workers in the United States.
Glossier founder and CEO, Emily Weiss, revealed in a recent blog post that the team has been working on Hand Cream for nearly two years and it was due to launch in the northern hemisphere’s spring.
Before anyone else can get their mitts on the new product, Weiss has made sure to take care of those on the frontline first.
“For the nurses and doctors who are gathering every day to care for patients, it makes sense to get Hand Cream to them first,” Weiss wrote.
“We’ll be donating the first 10,000 units of Hand Cream to healthcare workers in the U.S., Glossier’s home base. In the spirit of connection, we’re making it easy for people to request Hand Cream for their teams — in increments of 25, 50 or 80.”
In a social media post, Weiss also revealed that Glossier had donated “thousands of Glossier balms, face mists and moisturisers to support these teams,” as the company wasn’t able to retool to produce other medical supplies.
“We’re grateful to other businesses who are retooling their factories to make hand sanitizer (something we can’t do, since we don’t own our factories), and to all the individuals and organizations who are doing what they can to help — whether that’s sewing masks or delivering meals to healthcare workers,” Weiss wrote.
And, for those lucky enough to live in a country that Glossier ships to, you’ll be able to get your hands on Hand Cream from next Thursday.
“To the rest of our community: we’re excited to bring Hand Cream to you next Thursday, April 23!” Weiss wrote.
“It’s a BEAUTIFUL formula, delivered in some pretty ingenious packaging, and in addition to its heightened usefulness, we hope it brings you a little joy and comfort at a time when we could all use some.”
Way to go, Glossier!
The current health crisis is evolving rapidly. If you suspect you or a family member has coronavirus you should call (not visit) your GP or ring the national Coronavirus Health Information Hotline on 1800 020 080.