Not all heroes wear capes. Sometimes, they’re dudes who are trying to make Australia more sustainable, one imperfect veggie at a time.
Food wastes costs the Australian economy $20 billion a year. Environmentally-conscious start-up Farmer’s Pick is trying to change that, by minimising food waste.
So far, they’ve found a home for more than 20 tonnes of fresh fruit and veggies. And they’re just getting started.
Farmer’s Pick are a Melbourne-based produce delivery service, that brings you bendy, blemished and oddly shaped seasonal produce that don’t make the cut for supermarket shelves, but are perfectly good and super fresh. They deliver straight from the farm to your door.
You can bring the MasterChef Mystery Box Challenge into your own home with their subscription service, that offers up a culinary adventure in each box, with a variety of all the freshest produce in all shapes and sizes.
Farmers Pick have teamed up with farmers across the country who are in desperate need of a solution to salvage around 25% of their harvested crops that are being wasted due to being rejected by leading supermarkets based on their appearance.
The grim result of this rejection is that millions of tonnes of
perfectly imperfect food never leave the farm or is taken to landfill each year.
Farmers Pick co-founders, Josh Ball and Josh Brookes-Duncan, knew that there had to be a way to help.
Their passion for the Australian land and people drove them to creatively develop the Farmers Pick concept to help bridge the gap between Aussie farmers and people. The idea began back at the beginning of COVID on a walk through the supermarket,
“…that’s when we observed how perfect every piece of produce was. We asked one another, “What happens to the curly ones?”. Nights of researching and some mornings talking to growers at farmers markets, it became clear how big of a problem we had stumbled upon.”
“That’s when Farmer’s Pick was born, and it has become our mission to find these little guys a home.”
Every Farmers Pick box is filled with fresh seasonal produce direct from farmers. The produce varies week-to-week ensuring a good variety in every box, revolutionising the way we currently get our five veggies a day!
Farmers Pick also caters to all living arrangements, from singles to family’s portion sizes, ensuring affordability and value for money is achieved with boxes starting from $35 with free delivery on all orders.
This is all sounding pretty damn good, right? Yeah well, it doesn’t stop there.
Currently, up to 5 million Australians are experiencing food insecurity and the guys at Farmer’s Pick want to help. As part of their commitment to help Victorians reduce their weekly food bills and have access to nutritious and fresh food, Farmers Pick has partnered with Melbourne based Alex Makes Meals, who prepare and deliver warm and nourishing meals to Victorians who need it most, by donating up to 7 meals for every box sold.
We don’t know about you, but fresh, local and seasonal produce sent to our door every week, while also helping minimise Australian food waste and supporting those who are without food, sounds like a multiple win situation to us.
To learn more about Farmers Pick fresh produce boxes or to try one for yourself, go to their website.
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