The Results Are In: These Are the Top Toy Trends of 2021, According to Kids


With Black Friday and Cyber Monday just around the corner, it’s worth thinking about your festive shopping now so you can benefit from big savings. Helpfully, to point you in the right direction for what to buy for any kids in your life, Amazon Australia has this week released a list of top toys trending this year.

Ten kids from the Starlight Children’s Foundation, known as the Amazon Playmakers, formed the team of official toy testers committee, helping to discern the top toy categories we saw everywhere this year.

So, without further ado, here are the eight types of toys kids say they enjoyed most in 2021.

Superheroes and Villain Classics

As popular as ever, superhero-play empowers children to feel brave and in control of their universe. With Spiderman, The Mandalorian, Harry Potter toys coupled with a powerful imagination, kids can be whoever they want to be and experience the most exciting of adventures.

Creative Creators

With more time spent at home, hands-on toys are supporting kids to be creative and helping to expand their worlds. Through hands-on play, kids are becoming little composers, builders, designers and explorers in their own fantasy worlds and stories.

Hometown Heroes

This year, toys are celebrating the everyday heroes at home and in the community. As kids watch and imitate the adults around them — from their family who cook, clean and care for them, to the essential workers they’ve seen on TV – Aussie kids are wanting to be just like their hometown heroes. And toys are showing them the way.


Adolescents and adults young at heart are in need of new hobbies and forms of entertainment, away from the screen. Whether it’s building a Ravensburger puzzle, doing paint by numbers, crotchet or DIY crockery at home, Australian parents and their kids are keeping busy with their hands and getting a digital detox.

Playroom Is the Classroom

With children spending more time at home, education and play has become intertwined in a child’s day-to-day. With summer holidays approaching, families will be on the lookout for smart toys that will keep their kids entertained and educated.

Ready, Set, Go!

Kids are itching to get back out there to play and as the warmer holiday season approaches, we’ll be seeing families outside with backyards and local parks becoming the ultimate summer playground. Toys in this category include Nerf blasters, manual scooters and tractor ride-ons.

Companion Toys

Over the past 18 months, children across Australia have had less time to play with one another due to ongoing restrictions. Soft toys, character toys and teddies are a trusted source of comfort for kids in times of uncertainty and they provide the perfect audience for them to practice expressing themselves and giving voice to their thoughts.

Multi-Generational Play

Kids and adults are looking for interactive activities to keep busy together during their downtime. Classics such as Monopoly, Exploding Kittens and Throw Throw Burrito will have the whole family involved and entertained for hours on end.

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