Woolworths is doubling down on its sustainability efforts with its latest collectible range, Woolworths Bricks. Not only is the range itself made from 80% recycled material, including refrigerators, swimming goggles and luggage handles, but it’s also designed to help kids learn more about making good environmental choices.
Woolworths Bricks will help customers build a replica of a sustainable Woolworths supermarket featuring solar panels, free fruit for kids baskets, check-out registers, car charging stations, trolleys and more. The range is certified by Good Environmental Choice Australia (GECA) and fully recyclable via TerraCycle.
“Children relate to and engage well with toys like Woolworths Bricks, which can help kids better understand subjects like sustainability through play,” says Madhavi Nawana Parker, director at Positive Minds Australia.
“Hands-on learning can be greatly beneficial for families of all ages, and help connect with others, build problem-solving and social skills, and emotional intelligence. Building something like a Woolworths Bricks mini-supermarket can help younger minds draw upon their imagination and flexible thinking and connect it with learning and fun.”
Jean Bailliard, general manager of TerraCycle ANZ, says his team is pleased with the partnership. “Our first-of-its-kind recycling program can use materials like pre-loved Woolworths Bricks to make new products for the community such as park benches and garden beds, supporting our mission to move from a linear economy to a circular one,” Bailliard said.
Woolworths is committed to making changes for a better tomorrow, says the brand’s chief marketing officer Andrew Hicks. “Through our latest collectible we’re taking customers on this journey with us by showcasing in a playful and creative way how we’re growing greener, not only in how we operate our business, but through the programs we engage with them on,” Hicks says.
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.”
The collection will be made available in stores and online in the coming weeks and, once launched, will be available to customers for every $30 spent. Customers can also buy two starter kits including a baseboard and front doors. The basic kit will be $6, while the deluxe kit will be $10.