Unlock a New Era of Sophistication with Samsung’s Intelligent Ecosystem

True luxury is about simplicity, intelligence, and seamless integration — and Samsung’s Galaxy S25 series is redefining what it means to live smart. Whether you want to streamline your work, enjoy seamless entertainment, or simply make life easier, the intelligent ecosystem offers a smarter way to stay connected.

A Smarter Way to Stay Productive

The Galaxy S25 series is designed to make everyday tasks effortless. With Circle to Search¹, you can simply circle any number, email or web link on your screen and instantly take action — whether calling a contact, sending an email, or visiting a website. Forget about copying and pasting — your phone does the work for you.

Need to find something quickly? Voice search and natural language understanding let you ask your phone for a specific photo in your gallery or adjust settings without scrolling through menus². Plus, with Galaxy AI³, you can give voice commands to check your calendar, set reminders — or play music across Samsung, Google, and third-party apps like Spotify — just by pressing and holding the side button⁴.

For professionals and creatives, AI-powered Writing Assist⁵ helps format text and summarise content, while Sketch to Image⁶ turns sketches into polished visuals. These features ensure that whether you’re writing a work report or designing a mood board, your phone helps you get things done faster.

Privacy and Security You Can Trust

With AI at the heart of the Galaxy S25 series, Samsung has prioritised security, giving you some added peace of mind in today’s connected world. Users can choose to have their personal data processed on device, not in the cloud⁷.

Samsung’s Knox⁸ security adds another layer of protection and allows you to monitor security across all your compatible Samsung devices.

Powerful Performance for Work and Play

The Snapdragon® 8 Elite for Galaxy processor makes the S25 series Samsung’s most powerful yet, delivering faster speeds and smoother performance when compared with previous models. Whether gaming, streaming, or using AI tools, the phone runs efficiently.

Upgraded cooling technology ensures that even during intense use, the Galaxy S25 stays cool and responsive. Plus, battery life improvements mean you can go longer between charges, keeping you connected throughout the day.

Professional-Quality Photos and Videos

The Galaxy S25 Ultra introduces a 50MP Ultra-Wide camera, capturing more detail and vibrant colours than ever before. Whether shooting in daylight or low light, advanced AI processing ensures clear, high-quality images.

For video lovers, 10-bit HDR recording brings richer colours and sharper details, while AI- Audio Eraser⁹, which removes unwanted background sounds, and Virtual Aperture, allowing DSLR-style depth-of-field adjustments for professional-looking shots.

A Design That’s Built For Performance

Luxury meets performance with the Galaxy S25 Ultra’s titanium frame and Corning® Gorilla® Armor 2¹⁰, making it Samsung’s slimmest and lightest flagship yet. Longevity is also a priority, with seven years of OS and security updates, ensuring your device stays reliable for years.

Available for pre-order now, and in stores from February 14, 2025, the Galaxy S25 Ultra comes in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray¹¹, while the Galaxy S25 and Galaxy S25+ are available in Navy, Silver Shadow, Icy Blue and Mint.

For those seeking intelligence, luxury and performance in one device, the Galaxy S25 series is the perfect choice.

Read terms and conditions below.

[1] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[2] Only Korean, English, German, French, Italian, Spanish, Chinese, Japanese, Portuguese are supported for natural language search using LLM. Accuracy of results not guaranteed.

[3] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[4] Gemini is a trademark of Google LLC. Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[5] Samsung Account and Wi-Fi or mobile data required. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written content. The Auto format function has a limit on the number of characters.

[6] Sketch to Image feature requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

[8] Knox Matrix is supported on Galaxy smartphones and tablets One UI 7.0 or above. Availability may vary by country or region.

[9] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[10] Corning® Gorilla® Glass Victus® 2 is applied to the front and rear of the device.

[11] Titanium is only applied on the device frame. Frame does not include volume and side keys.