Tokyo blends beautifully history with futuristic technology, and that’s exactly what you can expect from Its shopping, too, says Australian fashion designer Rozalia Russian.
Russian has been to Tokyo three times, trawling TikTok and Instagram beforehand for new spots to visit beforehand. It’s ahead of Its time, and that’s exactly what you can expect with Its shopping.
“Tokyo has a broad mix of stores, from pop-ups selling vintage clothes, furniture and homewares, to tech shops, selling electronics and gadgets you’ve never seen before,” she says. “I love the diversity of Japanese fashion and am constantly inspired by the locals’ street style. Whether it’s eccentric Harajuku or sleek and polished, they nail the outfits every time.”
Whenever Russian travels overseas, she aims to shop for items the place specialises in and that she wouldn’t find in her home of Melbourne. In the case of Tokyo, that usually means vintage pieces.
As for where to shop, Russian recommends Aoyama with Its high-end fashion boutiques, many with beautiful fit-outs. The Prada store In particular, she says, is one of the most magnificent stores she’s ever seen. Ginza is also packed with trendy shops, while In Harajuku, you’ll discover more quirky finds.
Ahead, Russian shares her top picks for where to go for design inspiration and great shopping when you’re next in Tokyo.
“First up, I recommend visiting Ragtag, which is an incredible vintage store where you can find cool and rare garments. You will always be able to score one-of-a-kind pieces in this store that you know not many people will have.”
“Head to Electronic World and check out all the cool gadgets there. There are gadgets that you have never seen before — or think you would never need — but I got really swept up by all the technology and stocked up on some quirky things.”
“Kitamura Camera in Shinjuku is six floors of pure bliss and has everything a photography fan could dream of. Shelves and shelves of the latest and rarest cameras, all safely stored behind glass, make it seem like a museum. This store is a must-see if you are into photography or even just want to purchase some cool instant cameras, which is what I did on my trip.”
“Kith has opened a flagship store in Shibuya’s Miyashita Park complex, which is another one for design lovers. Lately, I’ve been drawn to minimalist and chrome styling and this store is sleek. Kith is a massive streetwear emporium that has the best range of sneakers I have ever seen and I couldn’t walk away without some new additions.”
“For the kids, I suggest Mandarake in Shibuya — an ‘otaku’ superstore that has a huge range of retro toys and books. My kids were absolutely delighted by all the quirky, retro toys that they’d never seen or heard of before. These souvenirs are a great keepsake that they will have forever.”
“Matsuya in Ginza is one of Japan’s oldest department stores and has a huge selection of everything from homewares to luxury brands and even a pet store. It’s a great one to check out for all ages and interests.”
“Last but definitely not least, the iconic beauty brand Shu Uemura has an incredible flagship store in Harajuku that looks like a giant make-up box. I’ve always loved Japanese beauty brands and this store offers the dreamiest range of cosmetics and skincare products that are exclusive to Shu Uemura. You can even get gift wrapping and engraving, which adds a charming touch to items and is perfect for souvenirs or gift-giving.”