The leading fashion retailer has today announced the launch of the Wellness destination, which is designed to offer self-care across all areas, from beauty and body to sexual wellness.
The Wellness portal has a broad offering and is set to expand to meet the demand of the platform’s shoppers.
At launch, shoppers will be able to find everything from face rollers, protein powders, non-medical face masks, and an assortment of bath and body products, aromatherapy, supplements and personal period care.
Beauty brands on board include The Healthy Chef, Vida Glow, Foreo, Bondi Air Co, Gaiam, Salt By Hendrix, Shhh Silk and Biologi.
In the intimates arena, you’ll find products from Bonds and B Free Australia providing eco-friendly pads and period underwear.
“With increased time spent at home an ongoing reality, we want to continue liberating our customers with choice when it comes to their at-home needs,” says Gayle Burchell, chief category officer at The Iconic.
“Whether it’s a new season outfit, self-care essentials, or conveniently accessing a sexual wellness assortment, we’re excited to introduce Wellness to The Iconic and create a new way to help customers shop for their best self.”
Speaking of your best self, we can confirm that self-pleasure pays a vital role in self-care and in sexual wellness. But don’t take our word for it, read up on the benefits of masturbation for your beauty routine, Australia’s masturbation habits in isolation, and our guide to the best sex toys.
The Iconic’s new wellness destination is available to shop today with free express shipping nationwide on all orders over $50, until September 14.