The Iconic Is Now Selling Homewares and Its Buyer Predicts These 10 Pieces Will Sell Out

September 21, 2021

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The Iconic really is becoming a one-stop-shop for all your homewares needs. After adding beauty and sexual wellness products to its repertoire late last year, the e-tailer has this week announced it’ll be adding another new umbrella of products: homewares.

From today, September 21, customers will be able to shop the likes of bedding, stationery, tech, towels, kitchen accessories, bathmats and even artwork from over 130 leading brands, including Country Road, Sheet Society, Aesop, In Bed, Saarde and Crosley.

So, what should you shop? Well, if you’re paying attention to home trends, there are three Joshua Nunan, The Iconic’s Home Buying Manager predicts will be everywhere in the coming months.

Mindfully-made

“A continued movement to mindful living is influencing a new wave of conscious design. Embrace eco-friendly fabrics or support designs that give back to the community, by using The Iconic Considered edit to shop via six unique sustainability values.”

Zen Escapes

“With many of us spending increased time at home, we’re seeing customers look to create spaces that channel retreat and wellness. Create your own at-home sanctuary with neutral-toned interiors, minimalist silhouettes, candles, and tech-enhanced aromatherapy.”

Retro Tech

“Old is new again when it comes to tech and audio escapes. Throwback to classic tunes with vinyl record players, turntables and speakers that offer your interiors a retro aesthetic, enhanced with modern-day tech like WiFi and Bluetooth.”

Ahead, Nunan shares his top picks to help you get in on these upcoming homewares trends.