The Scandi Homewares Brands You’re Seeing Everywhere (and No, They’re Not Ikea)

If your TikTok For You page is anything like mine, it’s filled with Scandinavian content creators sharing their day-to-day lives, which include peeks into their stylish homes. And if you’re anything like me, you’re constantly favouriting these videos and frantically looking up where you can buy the homewares featured.

Fortunately, though, I’ve done that research for you. Ahead, I’m sharing the Scandi homewares brands I’ve seen again and again in beautiful homes on TikTok.

Gustaf Westman

Founded by a 20-something Swedish architect-turned-designer in 2020, Gustaf Westman sells homewares, like vases, mugs and candle holders, and furniture, like tables, desks and chairs. The brand is probably best known for its chunky cups and saucers, made with glazed ceramic and in bright colours like pink, blue and red. You can buy Gustaf Westman pieces on its official site or through other international stockists.

Gustaf Westman
Image: Gustaf Westman


Marimekko is a Finnish brand with clothes, bags, accessories and homewares in bright colours and artistic prints. It’s best known for its poppy pattern called Unikko, created in 1964, which it features on cotton waffle bathrobes, blankets and oven mitts. The brand has physical stores and an online store in Australia.

Image: Marimekko


Hay was founded in Denmark in 2002 by Rolf and Mette Hay, selling pieces by a collection of mostly Scandinavian designers. It has a physical store in Australia on Surry Hills’ Crown Street, as well as a local online store. The brand’s collection includes furniture, like tables, chairs and shelves, and homewares, like portable lamps, cushions and storage crates.

Hay crates
Image: Hay

Normann Copenhagen

Normann Copenhagen is a Danish design company founded in 1999 by Jan Andersen and Poul Madsen. The brand sells furniture, lighting and homewares that it can ship all over the world. The homewares range includes everything from kitchen utensils, like a cheese slicer and salad set, to washing up bowls and even toilet cleaner brush heads.

Normann Copenhagen
Image: Normann Copenhagen

Studio Arhoj

The creation of Dane Anders Arhoj, Studio Arhoj sells wall hangings, incense and candles, and ceramic and glass homewares, like vases, plates and bowls, wall hangings. The brand has two physical shops in Copenhagen, as well as its online store, which ships to Australia.

Studio Arhoj
Image: Studio Arhoj

Related: 3 Homewares Designers Share the Methods They Use to Spark Creativity

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