Kim Kardashian Trademarks KKW Home, Appears to Be Launching Homewares and Décor


Just this morning, Kim Kardashian West announced her family’s long-running reality TV show, Keeping Up with the Kardashians, would wrap for good after the 20th season, with the final season airing in 2021.

“Without Keeping Up with The Kardashians, I wouldn’t be where I am today. I am so incredibly grateful to everyone who has watched and supported me and my family these past 14 incredible years,” Kardashian West said in a statement.

“This show made us who we are and I will be forever in debt to everyone who played a role in shaping our careers and changing our lives forever.”

The show, which paved the way for just about every reality TV program that aired beyond its debut, opened a number of doors for each member of the family — most notably protagonist Kim with KKW Beauty and Skims.

But now that she’s expected to have a little more time on her hands, it would seem that Kim has plans to expand her empire into the lifestyle space, with a rumoured collection of homewares and décor, E! News reports.

According to documents obtained by the US publication, Kim has trademarked ‘KKW Home’.

While details are few and far in between at this stage, E! News believes her collection of household products will include “towels, shower curtains, textiles for home furnishings, comforters, aromatherapy diffusers, bath products, body sponges, bathroom candles, household containers for storing and organizing cosmetics”.

There’s no telling what the collection could look like, but if Kim’s Hidden Hills mansion — that she shares with Husband Kanye West — is anything to go by, then we can expect the line to feature a minimal aesthetic and make the most of neutral colour palettes like beige, white and stone.

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“We didn’t talk about decoration but a kind of philosophy about how we live now and how we will live in the future,” explains #AD100 designer @axelvervoordt of reimagining @kimkardashian and Kanye West’s California estate. “We changed the house by purifying it, and we kept pushing to make it purer and purer.” In practical terms, those lofty ambitions translated into a transformation of the proportions of the house’s many rooms, all of which are sheathed in a luminous, off-white plaster. “The proportions are the decoration,” Kanye says of the rarefied architecture. Take a look inside the home through the link in our profile. Photo by @jackie_nickerson; text by @mayer.rus

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While we await more detail, you can take a tour of Kim and Kanye’s LA home to get an idea of the collection. We’ll keep you posted on any developments to do with the line.

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