Bumble is offering Melbournians staying home a full 20% off Menulog to help facilitate a digital date this weekend.
This coming Saturday night on July 25, and between the hours of 4.00pm and 9.00pm, the first 500 Bumble users within a 20km radius of the Melbourne CBD will have the chance to swipe right on a discount code that’ll take 20% off their dinner.
The campaign was established to bring those amid a second wave of isolation something to look forward, and specifically “to give Bumble users that may be planning a digital dinner date a little something extra to spice up their socially-distanced dates”.
With Menulog awarding Bumble users a special discount code, those who are planning a video date from their respective homes can order in to enjoy a meal together, only safely apart — maybe even from the same restaurant.
“In 2020 the classic dating concept of ‘dinner and a movie’ looks vastly different to what we are used to,” says Lucille McCart, Bumble’s associate director, APAC, PR + Comms.
“We know that during our national lockdown earlier this year our Bumble community used our virtual dating features to develop strong connections, with many relationships beginning in isolation. Through this partnership with Menulog, we hope to help our Melbourne community create romantic experiences for their matches this weekend, which may be the start of something special.”
Simon Cheng, Menulog’s marketing director, says the weekend offer will also help support local restaurants that may be feeling the effects of the pandemic: “We think that Menulog and Bumble are the perfect pair and so we’re excited to help other Bumble matches create a perfect digital date.
“We know both customers and restaurants are feeling the impact of restrictions so what better way to spend the weekend than by supporting local businesses with a delicious meal delivered — contact-free of course — and perhaps even starting something that can continue IRL when restaurants can open again.”
The pandemic has undoubtedly changed the way Aussie singles are going about their dates. Recent data from Bumble shows an uptick os ‘slow dating’ whereby people “are
looking to get to know their matches on a deeper and more meaningful level”, which often takes longer and stretches out the courtship phase before matches meet in person.
Virtual dating, defined by video conversations and voice calls, have become a huge part of this movement. In fact, Bumble has seen a 76% increase of in-app video calls and nearly 1 million people globally have added the ‘virtual dating’ badge to their profiles in iso.
For those interested to eat with a match at home this weekend vie Menulog, all you have to do is:
1. Download Bumble
2. Start swiping on Date mode
3. Match with the Bumble x Menulog profile to redeem the code