The Secret to Finding Amazon Homeware Gems

Amazon storefronts

I once had a friend describe Asos as a platform where you can browse its offerings for hours, but then wind up feeling overwhelmed by the sheer number of options and decide not to buy anything at all. I feel similar about Amazon, though I’d add that some of the e-tailer’s product photography isn’t the best, so I often underestimate how great the item will look in my home or how often I’ll end up using it.

That said, I know from countless TikToks that Amazon has great homewares. But whenever I’m browsing myself, I can’t seem to find any of them. I was thrilled then when I stumbled on an article in US interiors publication Domino, which saw the writer share her secret to finding chic homewares on Amazon: bookmarking storefronts.

Amazon storefronts are edits, curated by shoppers, usually with clout. It’s worth mentioning that when you shop for items through their storefront, they earn a commission. In the Domino article, the writer shares a few storefronts by American tastemakers she’s bookmarked. For instance, American interior designer Kelly Wearstler, who boasts over 2.1 million followers on Instagram, has an Amazon storefront.

It’s conveniently categorised into items that fall under décor, tableware, lighting, furniture and spring garden party. The last category includes a marble cutting board, wood cake stands and an iron serving bowl that’s all rustic-chic to any tablescape.

Though Wearstler’s storefront only showcases products available on Amazon in the US, Amazon here in Australia has its own tastemakers’ storefronts. Here are a few of the best storefronts to bookmark and use next time you want to find homewares gems on Amazon Australia.

Linda Nguyen

Linda Nguyen shares on her Instagram account @homeoflindz what she’s doing to turn her house with partner Brandon into a home. Her storefront includes categories kitchen, organisation must-haves and coffee table books.

Lisa McInnes-Nelson

Lisa McInnes-Nelson is a Melbourne-based renovation consultant and an interior content creator at @gatheringwalls. Her storefront features home interior images that you can click to shop the item, with McInnes-Nelson’s styling advice alongside.

Effective Spaces With Natasha

Natasha Swingler has over 5.7 million followers on her Instagram account @effectivespaces. Her storefront has items categorised in gift guides, around the home and organisation essentials.

Carolina McCauley

Carolina McCauley is known for her home hacks and cleaning tips, with her Instagram account @carolina.mccauley racking up over 3.1 million followers. On her storefront, you’ll find gadgets for cleaning, kitchen and car.

Loui Burke

Loui Burke’s Instagram bio tagline is ‘Your friend in home and hosting’. The Melbourne-based creator has products on his storefront for a home coffee station, home cleaning and to use at the office.

Brad Canning

Brad Canning is a Melbourne-based interior styling and DIY home projects creator. On his storefront, you’ll find products for plant care, what he recommends to buy technology-wise for filming and his favourite home fragrances.

Read more stories from The Latch and subscribe to our email newsletter.